It's no secret that your domain name should be part of your marketing strategy. Some search engines use domain names in their ranking criteria and your domain name should also function as a headline for your business. Dot com and dot net keyword rich domain names are disappearing rapidly. The only alternative to obtain a keyword rich Internet specific domain name with a ws TLD.
Keyword domain names are not trademarked or copyrighted; they're first come first serve, so no matter how relevant your business is to a specific search term, you won't be able to claim any right to its use unless you register it before your competition does. If you've lost out on dot com or dot net names, then a ws website TLD could be the answer. In addition, many companies are registering the ws TLD to go along with their dot com and dot net domain names. If you think this isn't a concern of some major companies, think again…Some big time corporations have registered their names with the ws TLD extension along with dot com and dot net.
|