The internet is one of the most powerful medium ever created. As a marketing tool it’s just as effective. Now, is it any wonder why it had recently become hotel marketing’s newest ally. More and more people are turning to the Internet to attend to their accommodation needs. Record shows that in 2004, more than 16% of all profits in hospitality were driven from the Internet. Meanwhile, experts believed that in two years that number will climb up to 24%.
Jupiter Research, a company that provides researches, analyses and advices to might help companies benefit from the influence of the Internet as well as new consumer technologies on their respective business, had shared their insight on the same subject. Jupiter claimed that the size of profits, which can be reaped from the online hospitality market, may very well reach $10 billion in two year’s time.
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