Hotel marketing online is big business these days. Recent studies reveal that 20 to 25% of the average hotel accommodations bookings are derived through the Internet. If you’re in the hospitality business, this is the perfect time to reassess your marketing strategies. Hotel sales have considerably increased in the pass few months, and so does the room rates. Moreover, the percentage of guest booking online is rapidly growing. But then the competition is steeper than ever. The internet is indeed the fastest growing source of hotel reservations. It does not matter whether your hotel is a five star in Amsterdam like NH Grand Hotel Krasnapolsky, a three star hotel like The Blakemore Hotel in London or a cozy bed and breakfast. It is your website content, search engine position and link affiliations, which will be part of the selection and reservation process used by your future guests.
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