As more and more people turned to the internet in order to attend to look for hotels and lodging options, the hotel industry is quickly changing its marketing philosophy. Record shows that in 2004 more than 16% of all profits in the hospitality industry came from the Internet. That figure is also expected to climb up to 24% in two year’s time, where hotel bookings will be solely made online. This proves that the Internet is without a doubt the fastest growing source of hotel room reservations.

Meanwhile, a recent study conducted by the Travel Industry Association of America shows that hotel chain websites are often used to make Internet reservations, followed by online travel sites like hotels.com and expedia.com.

The changes in how consumers are booking their hotel rooms show an overall trend toward hotel marketing online. This is quite an interesting phenomenon. The number of reservations made online for this specific area had doubled since 1998. Experts believed that the key factor behind the trend is the increasing comfort level people have with using web-based systems as well as their credit cards online.

It does not matter whether your hotel is a five star in Rome like Eurostars International Palace, a four or three star hotel like Moderno and Barcelona Princess in Barcelona Spain or a cozy bed and breakfast. It is the content of your website, search engine position and link affiliations, which will be part of the selection and reservation process used by your future guests.