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Highly Successful Online Marketing Partner
HotelTravelCheck.com specializes in working closely with hotels to help them enhance their online presence, develop relationships with their customers, significantly increase bookings, and improve ROIs.
Experienced Marketing and Business Development Leaders
Our Hotel Consulting team is comprised of a range of highly experienced industry professionals with experience in Europe, Asia, North America and Australia. This senior staff has over 60 years of combined service experience with companies such as Ritz-Carlton Hotel Company, Pebble Beach Resorts and the first and most successful boutique hotel group, the Kimpton Hotel Group. Additionally, our senior managers have over 100 years of hotel development, sales and management experience.
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Hotel marketing online is big business these days. Recent studies reveal that 20 to 25% of the average hotel accommodations bookings are derived through the Internet. If you’re in the hospitality business, this is the perfect time to reassess your marketing strategies. Hotel sales have considerably increased in the pass few months, and so does the room rates. Moreover, the percentage of guest booking online is rapidly growing. But then the competition is steeper than ever.
The internet is indeed the fastest growing source of hotel reservations. It does not matter whether your hotel is a five star in Amsterdam like NH Grand Hotel Krasnapolsky, a three star hotel like The Blakemore Hotel in London or a cozy bed and breakfast. It is your website content, search engine position and link affiliations, which will be part of the selection and reservation process used by your future guests. Thus, hoteliers wonder whether hotel marketing online be in-house or outsourced?
An in-house hotel marketing online program generally entails major responsibilities. To begin, you’ll need to have a marketing staff. You’ll need one person to manage the traditional marketing programs and another for all the internet activities, and not to mention a manager to oversee the operation of the entire team. Assembling such a team is already quite a challenge, not to mention that there is always the risk of a key marketing person leaving the company. Read the rest of this entry »
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Standing Dog Interactive Media & Marketing is a full service internet marketing agency in Dallas, Texas specializing in online travel and hospitality. With extensive experience in the hotel business, we understand hotel internet marketing whether it be for a large travel site, a brand site or an individual property. From adjusting campaigns to coincide with seasonal demand needs, to targeting the right consumer at the right time, we ensure that your marketing dollars are spent wisely and efficiently to generate the highest possible return on your investment. With an industry as competitive as travel, why trust your campaigns and e-commerce initiatives to an agency that doesn't understand your business? Work with Standing Dog, your loyal and trusted partner for online marketing.
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The way I see it, search engines have become so convenient, user-friendly, and accurate that online consumers are being converted into search addicts. Search engines have become an essential part of the Internet. I feel bad for many hotel web sites that are not yet search-friendly and/or have not improved their site content to accommodate search requirements.
The way I see it, many hoteliers still don't-get-it. While hotel sites are getting more attractive, many simply ignore the basic requirements to be a searchable and functional web site. Both the design of the site and the text content make a huge contribution to the search ability of the site. Search engine compatibility is not complicated nor does it have to change the entire "feel" of your web site. Many times minor changes can make a huge difference.
It's obviously important to attract as many visitors as possible to your site. Your site means nothing unless people can see it. But your site's design has a great influence on how search engines spider and rank your site; which will determine the number of visitors who will see your site. That's right, folks, it's a "Catch 22"; for those of you to young to remember, that's a problem which revolves in a circle, over and over again. |
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