Hotel and Hospitality Marketing

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HOTEL MARKETING

Hotel Pay-Per-Click advertising: You do the math

The saying goes something like 'A fool and his money are soon parted...' and buying pay-per-click advertising without doing your math homework can quickly have hoteliers sharing the same fate.

Pay-per-click advertising (those 'Sponsor Results', 'Sponsored Links' or 'Sponsored Sites' above and to the right of the organic or natural search results on the major Search Engines) has to be one of the smartest money-making ventures of all time. Advertisers bid against each other in a frenzied auction environment, competing to appear higher up the list of ads that accompany the natural search results.

Hotel Marketing, Training and Consulting

eMax specializes in Hotel Internet Marketing and offers seminars and presentations to groups of hoteliers at events such as annual conferences. In addition to e-Commerce and Internet consulting, eMax has the expertise to assist in other areas of hotel marketing including STAR Report training and consultation for Marketing Plans.

We appreciate your interest in eMax and thank you for spending time on our website. Contact Us today to learn how we can be your e-Commerce partner for Hotel Internet Marketing.

Exclusive Hotel Marketing

. Exclusive Hotel Marketing represents a collection of individually managed and mainly privately owned luxury hotels in both city centre and leisure destinations worldwide. Each hotel is known for their unique character and exceptional service, reflecting the tradition and atmosphere of its location. As the Regional representation in the UK, we are happy to assist you with all enquiries including group and individual reservations, rate quotations, brochure requests and any other information you may require - offering you in-depth knowledge of each destination and venue.

Hotel and Hospitality Marketing

For those of you in the Travel and Hospitality sector -- a vertical that Marqui has had some good success in -- I would encourage you to take a stroll over to Chris Clarke's blog at Chrispitality.com ... and I'm not just saying that because he wrote this piece about us recently and our relationship that we're building with Best Western Hotels. [Promotional note for all Best Westerns: Call us...We can help!]

I like Chris' style. He seems to have developed a slightly irreverent tone and touches on many themes that seem to be resonating in Hotel and Hospitality marketing (Travel 2.0 I think he calls it). In his words:

"Although there is much trade talk about the value of social media as a whole, the hospitality trade has been fairly slow to embrace it.

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