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Search Engine Optimization (SEO) 2
 What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?

A measure of the number of web pages found on the Internet that contain a link to a specific page. Backlinks can be found both within a web site and on other external websites. Search engines that use backlinks to measure the value of a web page.
Strategy – forums, articles and tutorials

   
 What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

The thoughts are:-
blogs, rss, podcasting

 
 How does this arbitrage work? Are you familiar with search arbitrage?

A publisher hosts ads on a web site or blog, from the Yahoo Publisher Network or Google's AdSense program. The search engines pay for clicks on the ads hosted on the site or blog—they're essentially giving the web publisher a commission from the click fees they collect from their advertisers.

Once a web publisher or blogger has hosted ads on their site, the next step is to drive traffic to the site using a pay-per-click (PPC) ads that are displayed in search results. If you pay less for buying clicks than what you receive for the ads hosted on the site, then you've made an easy profit. In a nutshell, that's the essence of search arbitrage.

 
 What is sticky content?
Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website. Webmasters use this method to build up a community of returning visitors to a website.

Examples of sticky content include the following: Chat_room, Online_forum, Webmail, Internet_games, Weather, News, Horoscopes, and much more.
 
 Give me a description of your general SEO experience.
My experience is mainly with my own site at www.afreshpath.com and one other site www.qualitymotorsreno.com. So far, my site is on page one for narrow search terms involving outdoor recreation in Nevada. The other site has gone from not being listed at all in the first 10 pages of any search result to being in pages 2 and 3 of a couple of search engines. That work is ongoing at this time.
 
 Can you write HTML code by hand?
Yes I can. I do use some WYSIWYG editors and then modify the code by hand as needed.
 
 Could you briefly explain the PageRank algorithm?
In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This "pagerank" has little to do with actual search results but can make a difference on user behavior.
 
  Have you created any SEO tools either from scratch or pieced together from others?

No, I do make use of many tools already available on the internet as well as SEO programs that I have purchased.

   

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