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   Search Engine Optimization/SEO
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Ethical and Unethical SEO Techniques

There has been a lot of discussion in the SEO community/forums about ethical and unethical SEO techniques (or whitehat and blackhat SEO). We do not consider ourselves ethical nor unethical SEO consultants. We research ALL aspects of search engine optimization using our own domains (it would be unethical to use our clients sites for SEO tests) and have in the pursuit of SEO knowledge had more than our fair share of domains penalized/banned (most by Google). Through this free tutorial we will deal with both the recommended SEO techniques (no to low risk) and the not so recommended SEO techniques (possibly unethical to some SEO firms and high risk) detailing potential risks and rewards. It will be up to you which search engine optimization techniques you employ to your website.

SEO tools, search engine tools and webmaster tools

Welcome to Self SEO. The idea of this website is to combine various SEO tools, internet tools and webmaster tools in one place and help webmasters to build a successfull website. In addition to that, you will find some webmaster articles here with great internet related tips and tricks. We hope you will find this resource useful and if so, please support our website and place a link to us. Enjoy your stay.

How Search Engines Work

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

SEO News

Links to SEO news. This area of the site is where Webmaster T and Bob Gladstein are keeping track of the best news articles they read on Search engines business practices and Seo issues. You will find some general information but most are specific to a single engine. You will find a number of references, resources and SEO technique tutorials in the SEO Links Archives.

The Right Domain Name helps with Search Engine Rankings

There is a direct search engine optimization benefit to using keyword rich hyphenated domain names (and directory/filenames). Google and other search engines using Googles database (AOL, Netscape etc…) will give every page of a site a fair boost for singular and hyphenated words within the domain name, even when the word isn’t used in the code. Yahoo and MSN also give a SERPs boost, but it’s much smaller than seen with Google. For example one of our consultants has a home page with their ISP. The URL is http://homepage.ntlworld.com/ooar123/search-engine-optimization/

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