One good way to draw attention to your site (i.e. traffic and links) is to use press releases. These are short (300 - 600 word) articles written in the third person about a news story that features your site.
One important thing to remember though is that press releases are not adverts, they should not contain advertising language or material, and should be written as if they are proper news articles. Go easy on fluffy, filler content, and include lots of facts and important details
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