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Interview Questions
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SEARCH ENGINE OPTIMIZATION/SEO 9
Keyword research

Keyword research truly is the life blood of internet marketing. If you know who is searching and what they are searching for then it makes your choices as to "what and where" to offer your products much more obvious. For the purposes of this tutorial however we will strictly concentrate on evaluating the best keywords to use in order to increase conversions from visitors that come by way of the major search engines.

Automatic Keyword Research

Automatic keyword research simply means using a keyword research tool. There are many about all ranging in quality, price, functionality, and intuitiveness. While it is important to find something you are happy to work with you should also ensure that it provides everything you need it to. Wordtracker is one of the most popular of all keyword research tools because of the extensive information it provides. They also offer a free trial that gives you a limited set of results for keywords you provide.

Anchor Text of Links – 2.3%

The phrasing, terms, order and length of a link's anchor text is one of the largest factors taken into account by the major search engines for ranking. Specific anchor text links help a site to rank better for that particular term/phrase at the search engines. In other words, it’s the actual text that represents the link on a web page.

Perfect organic link experiment

What made venetsian at first place curious is the question “Are search engines smart enough to read plain text and determine if thats a link or not” since 95% of internet users don’t have HTML language knowledge and are not able to write a HTML linking code. That got him interested enough to run a experiment and see if search engines are in fact that smart to read plain text of a website URL and consider it as link, venetsian created a brand new website with just few pages, and he wrote his website URL in plain text in one of his other websites which was already crawled by Google search engine and Yahoo search engine. After couple days he notice that the bots were invited to the new site that he created, which means that search engine bots are smart enough to determine if a plain text URL (not linked) is in fact a URL attempt wrote by a HTML savvy user and they do give value to such links but we (me, venetsian or whoever else) have no clue.

What Does the Search Engine Optimization Audit Contain

Using the data that you return we will conduct an SEO audit of your web site. The report will concentrate on the following areas of search engine optimization:

(Note that the SEO audit reports are typically 40 or more pages long)


  1. Bench Marking Audit: showing where your site ranks for the terms you want
  2. Technology Audit: Examination of Server Side Issues which can affect your web site.
  3. Web Site Coding Audit: (All optimization steps are explained with examples from your web site)
    • Use of Robots Exclusion Protocols to Improve Spidering
    • Explanation of the Importance of Valid Web Site Coding.
    • Step by Step explanation of site validation, based on your code.
    • How and why to externalise JavaScript for search engines and users.
    • How to Optimize the Off Screen Factors of your web site through the optimization of code.
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